Team Lead – Customer Engagement (all genders) - Hybrid

Job Description:

Tasks

You will lead one of our customer-facing teams, shaping how millions of travelers experience our brand. You will own the newsletter strategy, drive personalization and segmentation to maximize engagement, conversion, and loyalty, lead spaneting automation innovation, and expand into new channels.

What youll do

Lead, mentor and inspire the Customer Engagement team (Marketing & Automation Managers) to deliver outstanding channel performance and customer experiences
Own the newsletter channel strategy, including calendar planning, performance tracking, campaign optimization and content quality
Drive personalization and segmentation to deliver targeted and relevant messaging that maximizes engagement, conversion and loyalty
Collaborate with cross-functional teams to align messaging, ensure creative impact, and optimize channel capabilities, integrations and performance
Drive spaneting automation by expanding personalization, trigger-based journeys and customer lifecycle programs
Introduce and scale AI-powered workflows to improve content creation, targeting, testing and reporting efficiency

Requirements

What youll need

7-10 years of experience in CRM, customer engagement, or lifecycle spaneting — ideally within e-commerce, travel, or a subscription-based business
Proven leadership experience, with the ability to inspire and develop both creative and technical talent

Deep understanding of CRM systems and tools, and customer journey design
Experience with new channel implementation (e.g., WhatsApp, SMS, push notifications, in-app messaging) and omnichannel orchestration
Strong grasp of email spaneting best practices, from content strategy to deliverability
Analytical mindset with proven ability to interpret performance data and translate it into actionable strategies
Excellent stakeholder management skills, able to align multiple teams towards a common goal
Experience with AI applications in spaneting (content generation, predictive targeting, workflow automation) or the ability to quickly adopt and integrate new AI tools into workflows

What youll bring

Entrepreneurial, results-driven, and customer-centric
Fluent in English; German proficiency is a plus.

Company

About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

www.eurowings-digital.de

Job Ident #: 125394

Company Details

Lufthansa

Wadowicka 3B
Krakow, Malopolskie Poland, International 30-347 International
www.lufthansa.com/us/en/homepage

Lufthansa Global Business Service

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Job Info

Location

Cologne, Nordrhein-Westfalen, Germany

Type

Permanent

Company Details

Lufthansa

Wadowicka 3B
Krakow, Malopolskie Poland, International 30-347 International
www.lufthansa.com/us/en/homepage

Lufthansa Global Business Service