Drive the Evolution of the Brand’s Visual Identity - Implement the creative direction across all visual channels—including design, photography, film, digital, and social—ensuring alignment with brand strategy and senior creative leadership.
Set the Standard for Creative Excellence - Champion design quality and innovation across all outputs, maintaining world-class standards in typography, layout, photography, motion, and animation.
Lead Concept Development and Campaign Execution - Direct the development of strategic, insight-driven creative concepts and oversee their execution across integrated campaigns, ensuring cohesive storytelling across print, digital, film, and social.
Ensure Brand Consistency Across Touchpoints - Serve as a brand guardian, ensuring every visual asset reflects Etihad’s DNA and adheres to established guidelines while adapting to evolving trends and platforms.
Implement and Uphold Visual Guidelines - Enforce visual brand standards across internal and external teams, promoting consistency and excellence in all creative deliverables.
Mentor and Develop Creative Talent - Provide leadership and guidance to designers, offering strategic and design feedback that nurtures individual growth and team performance.
Oversee Creative Project Management - Lead the end-to-end planning and delivery of creative projects, ensuring alignment with business objectives, timelines, and stakeholder expectations.