Description
The Ecommerce Retail Media Manager is responsible for stream end-to-end in order to maximize ad revenue/ brand placement utilization and create additional value for the website’s users. He/she joint eRetail Media planning and execution with vendors, action accurate and systematic deployment of scheduled activities and maintain onstant analysis and improvement.
Accountabilities include, but are not limited to:
Develops, maintains and constantly enriches QDFC’s eCommerce media kit together with other QDFC’s departments (eCom, Commercial, Marketing, etc.), in order to maintain an appealing and up-to-date eRetail media offering inviting brands to participate in online spaneting campaigns.
Ensures alignment on and fulfilment of planned activities between QDFC’s eCommerce and QDFC’s brand partners by maintaining direct relationships with the latter via i) regular communication, meetings and presentations, ii) maintaining and updating QDFC’s eRetail Media calendar/booking grid.
Coordinates preparation and validation of the required visuals and copy with vendors, performs asset and placement updates directly in the website’s CMS (Content Management System) in order to ensure optimal visibility for the brands.
Drives ad revenue/sales growth by actively identifying opportunities and proposing/running activation plans/campaigns aimed at the mutual growth of awareness/consideration/conversion/other metrics together with QDFC’s brand partners.
Adheres to and performs the required steps of internal processes directly or indirectly connected with eRetail media to ensure a high level of compliance, including but not limited to: billing, contract preparation, approval workflows, etc.
Engages in the coordination of off-platform activities and placements together with QDFC’s brand partners and other teams and subsidiaries of the Qatar Airways Group (Privilege Club, Personalization, Digital Marketing, Trade Marketing, etc.) with a view to offer 360 campaigns.
Performs pre-campaign metrics forecasting and mid- & post-campaign analysis in order to draw learnings and insights for subsequent optimization and continuous improvement of the eRetail media stream.
Participates in the organization and implementation of QDFC’s own eRetail Media campaigns.
Regularly conducts a competitive benchspan analysis for eRetail Media, analyses trends and innovation in the field and proposes/implements improvements to QDFC’s eRetail Media based on the findings.
Perform other department duties related to his/her position as directed by the Head of the Department
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.
Join us as we dare to achieve what’s never been done before.
Qualifications
About you
The successful candidate will have the following:
Bachelor’s Degree or Equivalent
Minimum of 6 years of job-related experience
Job Specific Skills:
Professional level of the Digital/eRetail media acumen
Proficiency with a well known CMS (Content Management System)
Advanced MS Excel proficiency
Proficiency in GA4
Fluent English
Understanding of SEO and Digital Shelf fundamentals
Understanding of UX & Customer Journey principles
Ability to establish efficient communication (both within the company & with external parties) in both writing and oral presentation
High level of ownership & professional independency
Structured & systematic approach to work
Great attention to detail and results-driven mindset
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.
Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.