Company DescriptionIssued by:Asia Miles by CathayCathay is a premium travel lifestyle brand based in Hong Kong, bringing people closer to the places, experiences and opportunities that matter to them. Our purpose — to move people forward in life — begins with our own people.Across our airlines, carg
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Business Development Executive
Job Description:
Company Description

Issued by:

Asia Miles by Cathay

Cathay is a premium travel lifestyle brand based in Hong Kong, bringing people closer to the places, experiences and opportunities that matter to them. Our purpose — to move people forward in life — begins with our own people.
Across our airlines, cargo and lifestyle businesses, it is our people who turn journeys into experiences and ambition into progress. Joining Cathay means being part of a global and inclusive community, driven by thoughtful care, progressive attitude and a can-do spirit — and supported to grow through a meaningful career that moves with you.
If you are seeking an opportunity to take flight, let your ambitions propel you higher and further. Make Your Career Move, together with Cathay.

Notes:

1.All Chinese mainland based positions are subject to local terms and conditions.

Role Introduction

The Business Development Executive under the GBA Market Growth team supports the growth of Asia Miles as a leading reward currency in Shenzhen by delivering hands on execution across partner onboarding, campaign activation, and day to day business development support.

 

Reporting to the Assistant Manager Business Development of GBA Market Growth team, this role is highly execution focused, supporting the expansion and operation of Asia Miles earn and burn partnerships, coordinating internal and external stakeholders, and ensuring smooth delivery of spanet initiatives that drive active membership growth and Asia Miles usage.

Key Responsibilities

Business Development & Partnership Support

  • Support the sourcing, onboarding, and day to day management of Asia Miles earn and burn partners across lifestyle categories relevant to the Shenzhen spanet.
  • Assist in partner communication, coordination, and follow ups to ensure timely execution of partnership deliverables.
  • Support preparation of partner materials, proposals, and documentation as required.

Programme & Campaign Execution

  • Support execution of partner led campaigns and initiatives that drive Asia Miles accrual, redemption, and member engagement.
  • Coordinate with internal teams (Marketing, CRM, Digital, Operations, Finance) to support campaign setup, execution, and closure.
  • Assist in tracking campaign milestones, timelines, and deliverables to ensure on time execution.

Operational & Coordination Support

  • Provide hands on support for operational setup of new partners, including internal coordination on systems, processes, and communications.
  • Support contract administration, internal approvals, and documentation tracking in line with internal requirements.
  • Act as a key coordination point between partners and internal stakeholders on execution matters.

Market & Performance Support

  • Support collection of spanet information, partner feedback, and basic performance data related to Asia Miles usage and partner activities.
  • Assist in preparing performance summaries, reports, and materials for review by the Assistant Business Development Manager.
  • Support post campaign reviews and identify execution learnings for continuous improvement.
Requirements
  • University degree in Business, Marketing, Communications, or related discipline.
  • At least 3 years of experience in business development support, partnerships, sales support, spaneting execution, or related roles.
  • Interest in loyalty programmes, lifestyle partnerships, and customer engagement.
  • Strong execution mindset with attention to detail and follow through.
  • Proactive, hands on, and willing to take ownership of tasks in a fast paced environment.
  • Good organisational and coordination skills; able to manage multiple tasks simultaneously.
  • Customer focused and service oriented.
  • Strong communication skills and ability to work with internal and external stakeholders.
  • Fluent in Mandarin and English; Cantonese preferred.
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

Company Details
Cathay Pacific
Cathay Pacific City
8 Scenic Road
Hong Kong, Hong Kong (SAR) Hong Kong (SAR), International .. International
www.cathaypacific.com
170 Open Jobs Available
Founded in 1946 Cathay Pacific is the largest airline in Hong Kong with worldwide facilities in areas such as the United States, Australia, France, Peru, and many more.

Benefits:
Please inquire

Supported Manufacturers:
Airbus, Boeing

Supported Models:
A330-300, A340-300, A350-900, A350-1000, 777-300ER, 747, 747-400, 7779X
(Job and company information not to be copied, shared, scraped, or otherwise disseminated/distributed without explicit consent of JSfirm, LLC)
Job Info
Location
Shenzhen, International International, International, International
Type
Permanent
Company Details
Cathay Pacific
Cathay Pacific City
8 Scenic Road
Hong Kong, Hong Kong (SAR) Hong Kong (SAR), International .. International
www.cathaypacific.com
170 Open Jobs Available
Founded in 1946 Cathay Pacific is the largest airline in Hong Kong with worldwide facilities in areas such as the United States, Australia, France, Peru, and many more.

Benefits:
Please inquire

Supported Manufacturers:
Airbus, Boeing

Supported Models:
A330-300, A340-300, A350-900, A350-1000, 777-300ER, 747, 747-400, 7779X

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